There are lots of reasons why you should organise your own online event, not least that it helps to raise your own profile, to position yourself as a thought leader and to share your expertise and knowledge with others.
It is hard to beat the atmosphere, the excitement and the fun of in-person events; but a recent health pandemic has forced a lot of event organisers to rethink how they present their event; and the rise of online platforms has allowed events to be moved online. And so it is very important to have a plan on how to promote your event in a crowded marketplace.
Here are my top five tips to marketing your online event:
Sometimes it can be difficult to think creatively about your social media content. Awareness Days are a great opportunity for your business to get involved in relevant conversations that are happening online.
As businesses turn their attention to preparing for exit from lockdown, I've compiled a playbook for the hospitality industry packed with hints and tips to help keep social media working for your business.