2020 has been a year we won’t forget - and it’s still got over 3 months left! Homeschooling, physical distancing, lockdown, Joe Wicks, home baking, zoom quizzes … we all have a story to tell about our lockdown experience. But what did we learn about how to do business? And have you, as a business owner or marketer, responded to the changing needs of your customer?
September is the month all the little ones head back to school, but did you know it is also "Sourdough September", hosts Red Squirrel Week and celebrates National Fish & Chip Day on 4 September!
There are lots of reasons why you should organise your own online event, not least that it helps to raise your own profile, to position yourself as a thought leader and to share your expertise and knowledge with others.
It is hard to beat the atmosphere, the excitement and the fun of in-person events; but a recent health pandemic has forced a lot of event organisers to rethink how they present their event; and the rise of online platforms has allowed events to be moved online. And so it is very important to have a plan on how to promote your event in a crowded marketplace.
Here are my top five tips to marketing your online event: