But how much time are you dedicating to planning your social media marketing? Any? One hour a week? One hour a month? Whenever your boss asks? Or are you just throwing up a quick post when you remember you haven't posted in a while? Let's be honest it can be difficult to think what to say, how to say it and when to say it, can't it?
Done right, social media can have a real impact on your business. Done right it can connect you to your potential customers, raise brand awareness and get you sales. Sounds good doesn't it? But in order for all this to happen do you know what you need?
Plain and simple. No new age marketing hack. Just a good old-fashioned marketing strategy. The basics of marketing remain true - know your customers and know your business.
At this time of year we have lots of industry reports with their predictions for the year ahead and although the technology and tactics are evolving, for example the rise in popularity of Stories on Facebook and Instagram and the possibilities offered by Messenger, the one thing that remains constant - know your customers and know your business.
Before you start to tweet, to go live, to publish a story answer these questions:
So set some time aside and really think about your business and your customers.
And if you would like a social media workbook to kick-start a more strategic approach to your social media marketing then download mine for FREE here!