1. It's your space.
A blog is your space. You own it. You set the tone. You can write about whatever you want - although in all honesty making it relevant to your business is important! But your blog is your space to promote your voice. To tell your story. To share your message. To connect with your customers. To sell your products. To grow your business.
Still not convinced? Here are three more reasons ....
2. It builds credibility.
So we are all agreed now that your blog is your voice and your space. This in turn will help build your credibility. It will raise your profile and set you apart from your competition. It will help to build trust between you and your (potential) customers.
3. It is way more effective than social media alone
Newsflash - don't rely on social media alone to connect with your customers! With social media sites, like Facebook and Instagram, we are all at the mercy of an ever changing algorithm. But with your own blog you write the rules! You can certainly use your social media sites to drive traffic (people) to your blog. Social media is great for brand awareness and letting people know that you're there, but you need something more than just social media to really drive sales.
4. You will increase the number of people visiting your website
Your website is your 24/7 shop front - you want to make sure that as many of your potential customers as possible see it, and a blog is a great way to get people visiting your website and interacting with it.
Putting pen to paper, so to speak, isn't always easy, but once you write and publish your first blog you'll get into a routine of writing regularly. If you do find it difficult to think about topics or need further advice then do ask!