If there is one social media platform that is all about business it is LinkedIn. With over 660 million global users there is no better place to connect with business people. But if you're confused about how to do that, then here are five tips to network on LinkedIn.
Having a professional network is so important, it can be a source of support (especially if you're running your own business), it can be a brain to pick or your go-to directory, and it can also help you find and unlock career opportunities. We all know how important it is to keep conversations going, to build and nurture relationships, but just how do we network on Linked? Well, here are my top five tips:
1. Connect with people you know
It might seem really obvious, but I always recommend that at first you build a network of people that you know; I mean actually really know! People you have worked with, went to university or college with, your friends and your family. These people can vouch for you, they know you can do what you say you do and they will usually be your biggest supporters in business.
2. Reconnect with people
Click on the "People I May Know" tab within "My Network" to find and connect with people that you went to school with, worked with or may have lost contact with over the years.
3. Make an effort
Check in your network, read their posts and articles and react with a "like" or "love". Comment on their posts to congratulate, celebrate, offer advice or just acknowledge. Be consistent with your engagement with your network; the more visible and engaged you are with them then the more value they will place in their relationship with you.
4. Write content
Share your insights, stories, experiences, advice with your network. Write short posts or longer articles and try out "Stories" feature on LinkedIn too. If you need feedback why not create a quick poll and ask your network their advice or opinion. The key with creating content on LinkedIn is that you are consistent, authentic and that your network will find value in it. Remember to include three relevant hashtags in your posts so that they are found by the right people with similar interests.
5. Ask for help
If you are looking for support, need advice, or a point in the right direction then asking your LinkedIn network can help with this. For example, if I was looking for a book-keeper to help with my financial admin, I would ask my LinkedIn network for their recommendations. Asking your network is a great way to grow your own connections.
Finally, if you are new to LinkedIn, want to grow your network then connect with me here!
If you're new to LinkedIn why not book a Power Hour with me and we can go through your LinkedIn profile and make sure you're set up ready to rock LinkedIn!