Facebook announced earlier this month that they are introducing a new Page Experience and the major part of this overhaul is the removal of Page Likes to Followers.
For a while now Pages have offered users the option to both Like and Follow and Page (or just Like or just Follow). With organic reach getting harder and harder what does this development mean for Facebook Page owners?
What’s the difference between a Like and a Follow? A person can choose to Like your Page but not Follow it. That means they won’t see your content in their newsfeed.
Followers are much more likely to see your content in their newsfeed.
At the minute, switching to the New Pages Experience is optional and is currently being rolled out; however Mari Smith explains what happens when you make this change to your business page:
WHAT HAPPENS TO PAGE LIKES WHEN YOU SWITCH TO THE NEW PAGES EXPERIENCE?
So, when you do get access to New Pages Experience, and in preparation for the switch, perhaps consider publishing a series of posts to encourage those that currently Like your Page to now Follow your Page, if they don’t already, to make sure they aren’t missing out on your content.
We will be writing a series of blog posts to update you on the New Pages Experience over the coming weeks . For more information on New Pages Experience visit: https://about.fb.com/news/2021/01/introducing-the-new-page-experience/