But it has also been some of the most rewarding and happiest career years to date!
I've faced a tonne of fears, developed and delivered workshops, worked on branding strategies, created content and advertising, been shortlisted for awards, featured as a top business leader in a Belfast Media Group publication, elected Member of the Chartered Institute of Marketing and grown a business from zero!
But I get to pick my daughter up from school every day. That's my win. That's my why.
It might not sound like much to some of you, but to me it's my everything. I started Copper Square following the birth of my daughter and family is my why. The ability to manage my own diary, to work with companies and individuals that are aligned to my own morals and ethos. To truly enjoy work life balance and work flexible hours that suit me. That is my why. To set an example to my daughter that you can do and be whoever you want. That you should never say never. And that with risk there is reward.
Don't get me wrong, we are all in business to make money and to be successful. If Copper Square wasn't financially viable it wouldn't be here 3 years later. But it's not my motivation. Once you know your why you will have a clearer understanding of your business.
Ask yourself: What is your why? What is it that motivates you? What is your vision?
Why is the core belief of your business, it is the reason your business exists. Knowing and understanding your why will help with the "how" and "what" of your business. It will help you to set goals and to achieve.
The whole ethos of family translates into my business too. I work with SMEs and family-owned businesses to help them with their marketing activity. I have a small number of clients for a reason - to make sure they get the best quality service. I take a genuine interest and care about their business. At the end of the day business is about people.
Copper Square exists to offer a strategic marketing and communications function to companies that need marketing support. It could be training your senior management team on benefits of social media for business, it could be creating content and managing your social media accounts, it could be reviewing and updating your marketing strategy. Ultimately, Copper Square exists to support and grow your business by focusing on strategic marketing.
Take some time to think about your business why. It will transform your marketing, connecting you to your employees (if you have them) and allow you to engage with your customers, and potential customers, with greater meaning.
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