How To Utilise Instagram Stories for Business

Instagram can be a powerful tool for businesses to reach new audiences, engage with existing customers, and promote their products or services. By posting high-quality visual content, using hashtags and using business analytics, a business can leverage Instagram as a valuable tool to drive sales. 


Instagram has several wonderful in-app features to use and one of the best is Instagram Stories. Instagram Stories is a powerful tool for businesses to use to engage with their audience, showcase their brand and promote their products or services in a fun and interactive way.

How can a business best utilise Instagram Stories?


  1. Post regularly

Businesses should post Instagram Stories regularly to keep their audience engaged and interested. Aim for at least one Story per day, but don’t overwhelm your audience with too many posts.

  1. Use engaging visuals 

Instagram Stories is a visual platform, so businesses should use high-quality images and videos that are visually appealing and relevant to their brand.

  1. Add interactive elements

Instagram Stories has a variety of interactive features such as polls, quizzes, and questions that businesses can use to engage with their audience and get feedback.

  1. Use hashtags and location tags 

Hashtags and location tags can help your Instagram Stories get discovered by new audiences. Use relevant hashtags and add location tags to your Stories to increase visibility.

  1. Utilise Story Highlights

Story Highlights are a way to save your Instagram Stories to your profile so they can be viewed indefinitely. Businesses can use Highlights to showcase their products or services, promote special events or sales, or share behind-the-scenes content.

  1. Run Instagram Story ads

Businesses can run ads on Instagram Stories to reach a wider audience and promote their products or services. Instagram Story ads can be targeted to specific audiences based on demographics, interests, and behaviours. 

  1. Use the Link Button

Instagram Stories allows a business to add a link in their story so that they can drive traffic to their website. This gives the audience an easier way to find their products and services or read their blog for example. 

What are the benefits of using Instagram Stories for Business?

Instagram Stories can be a powerful tool for businesses to increase engagement, brand visibility, website traffic, and sales. There are several benefits to using Instagram Stories for business:

  • Increased engagement

Instagram Stories is a highly engaging feature that allows businesses to connect with their audience in a more authentic and personal way. Stories can include interactive elements like polls and questions that encourage followers to engage with the business.

  • Increased brand visibility 

Instagram Stories appear at the top of the app and are frequently viewed by followers. Businesses can use Stories to increase brand visibility, promote their products or services, and showcase their brand’s personality.

  • Cost-effective advertising

Instagram Stories ads are a cost-effective way for businesses to advertise their products or services. Ads can be targeted to specific audiences based on demographics, interests, and behaviours, and businesses only pay for clicks or impressions.

  • Increased website traffic

Instagram Stories can be used to drive traffic to a business’s website. All businesses can include links in their Stories that direct followers to a landing page or product page.

  • Real-time marketing 

Instagram Stories allow businesses to share real-time updates about their products or services, showcase events, and provide behind-the-scenes glimpses into their brand. This can help businesses stay relevant and top-of-mind with their audience.

  • Story Highlights 

Instagram Story Highlights allow businesses to save their Stories to their profile for future viewing. Highlights can be used to showcase products or services, promote events, or share behind-the-scenes content.


In conclusion, Instagram Stories can be an excellent feature for businesses to utilise in their social media marketing strategy. With its engaging visual format, interactive elements, and real-time marketing capabilities, Instagram Stories allows businesses to connect with their audience in a more authentic and personal way. 


By using Instagram Stories consistently and creatively, businesses can establish a strong social media presence and stay top-of-mind with their audience. Therefore, it is highly recommended that businesses incorporate Instagram Stories into their marketing plan to take advantage of all the benefits it has to offer.

Related Blogs:

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3 top reasons to include video in your social media content

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