There is a day for everything – no honestly, there is! Did you know that 2 January is “Science Fiction Day”, “Bubble Bath Day” is celebrated on 8 January and the month of January is Dry January, Veganuary and Ginuary as well as being recognised as National Soup Month!
Social Media awareness days are a great way to spark ideas for your social media content and an opportunity for you to engage with your audience.
Celebrating appropriate social media awareness days makes you relevant. And relevancy can be powerful on social media. If you can connect with your audience online then you can start a conversation with them, you can grow your following and you can position your brand or service as a market leader.
By scheduling your content in advance and using relevant hashtags you can really boost your social media presence.
Creating and scheduling your social media content in advance will result in content that is planned, considered and objective driven. You are more likely to engage your audience with content that connects and matters to them.
It is important to choose the awareness days that are relevant to your business and your audience and to use video and photo content that is eye-catching and engaging.
Are you utilising social media awareness days?
If you would like to get your content sorted in 2022 then check out my upcoming “Social Media Content Planning Workshop” on Wednesday 19 January 2022 at 10.00am taking place online – and you’ll get a copy of my 2022 Social Media Diary & Planner too!
