Eight Common Social Media Questions

Every business knows that you have to have a social media presence nowadays, but not a lot of business owners don’t always understand how it works and what it takes to get your content to the forefront of people’s minds (and social feeds). Copper Square answers all your frequently asked questions in our mini guide to social media management. 

  • What is the role of a Social Media Manager?


A Social Media Manager is an individual responsible for overseeing the online presence of a brand or multiple brands. This role involves managing various aspects, including social media marketing strategies, content creation, performance analysis, social listening, community management, and, at times, customer service. Additionally, Social Media Managers collaborate with their teams to plan organic and paid campaigns, develop content calendars, and establish connections with other brands and influencers. 

  • Why does the cost of social media management vary?


The cost of social media management is a dynamic aspect influenced by various factors. The predominant factor is that social media management is a tailored service reflecting the unique needs, objectives and circumstances of each business. 

Businesses encounter varying expenses due to 

  • The scope of services they require 
  • The size and goals of their operations
  • The level of expertise and experience sought 
  •  The frequency and scale of campaigns,
  •  The use of advanced tools
  •  Industry dynamics, 
  • Competition levels, and even 
  • Geographic location  

Understanding these influencing factors empowers businesses to make informed decisions when navigating the landscape of social media management costs.

  • How do I get more followers, especially as a new business on social media?


To boost your follower count as a new business on social media you need to employ a multifaceted strategy. Make sure you have your profile optimised properly. It is invaluable to share high-quality and diverse content consistently as this will maintain audience interest and engagement. Actively engage with your audience by responding to comments and messages promptly and consider collaborating with other businesses or influencers in your niche for cross-promotion. Promote your social media accounts across other platforms, create shareable content, and follow and engage with accounts in your industry. 

It is important to regularly analyse your analytics to refine your strategy based on audience insights. Remember, building a genuine and active following takes time, so stay consistent and focused on providing value to your audience.

  • How do I get Viral on Social Media?


This is the million-dollar question! Going viral on social media involves a combination of strategic planning and engaging content. First, create content that resonates with your target audience, whether it’s entertaining, informative, or emotionally compelling. Utilise trending sounds to increase discoverability, and leverage the power of visuals through eye-catching images and videos. Timing is crucial, so post when your audience is most active. Encourage audience participation and collaborate with influencers or other brands for wider reach. Engage with your audience by responding to comments and fostering a sense of community. Remember, the key to virality lies in understanding what resonates most with your online community.

  • Which Social media platform should I use?


There is only one correct answer and that is – not all of them. You should select the social platforms that best serve your customers. Why post on Twitter if you don’t have any followers or never check it? Lean into the platforms that get you engagement and where your biggest audience is. 

  • How do you create a social media strategy?


Crafting a successful social media strategy involves several key steps. Start by defining your goals – whether it’s brand awareness, engagement, or driving sales. Identify your target audience to tailor content that resonates with them. Research and choose the most suitable platforms for your business. Develop a content calendar to maintain consistency and variety in your posts. Utilise a mix of content types, including images, videos, and text. Engage with your audience by responding to comments and messages promptly. Monitor analytics to gauge the performance of your strategy and make data-driven adjustments. Incorporate both organic and paid tactics to maximise reach. Keep abreast of industry trends and adjust your strategy accordingly. A well-rounded social media strategy is not a ‘one size fits all’ approach but it must focus on your audience. 

  • What is the perfect amount of hashtags?


There’s no one-size-fits-all answer to the perfect number of hashtags for social media captions, as it can vary across platforms and content. However, this rough guide suggests:


  • Aim for a mix of popular and niche-specific hashtags.
  • Studies suggest that engagement tends to peak with 9 to 15 hashtags.
  • Avoid excessive use, as it might be perceived as spammy.

X / Twitter:

  • Engagement studies show that 1 to 2 hashtags per tweet is often optimal.
  • Including relevant trending hashtags can boost visibility.


  • 3 to 5 hashtags per post is a good range.
  • Focus on industry-specific and trending hashtags.

  • How often should I post on Social media?


The ideal posting frequency on social media depends on the platform, your audience, and the type of content you share. On Facebook, 1 to 2 posts a week is good. On Instagram 3 to 5 posts a week is average. It is common to tweet 3 to 5 times a day to be seen on the timeline. The key is consistency, so try and maintain a regular schedule.

If you have any more questions you would like Copper Square to elaborate on please feel free to get in touch with one of our team.

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