Social Media Savvy: Equip Your Team for Success

Copper Square’s upcoming Social Media Savvy Conference, taking place on Tuesday 4 June 2024, offers a unique opportunity for marketing professionals to enhance their skills and gain valuable insights from industry leaders. But how do you convince your boss that this conference is more than just a fancy excuse for free coffee and networking?

  1. Frame it as an Investment, Not an Expense

Your boss loves a good return on investment (ROI). So, put on your financial thinking cap and translate the conference benefits into concrete gains for your company. Here are some talking points to get you started:

  • Boost Brand Awareness: Social Media Savvy will equip you with the latest trends and strategies to amplify your brand’s voice online. This translates to reaching new audiences, sparking conversations, and ultimately, growing your customer base.
  • Improve Lead Generation: Learn how to leverage social media to attract qualified leads and convert them into paying customers. Think of it as a magic formula for a healthier sales pipeline.
  • Increase Engagement: Social Media Savvy will arm you with the tools to create engaging content that resonates with your target audience. A more engaged audience leads to brand loyalty and customer advocacy – priceless assets in today’s competitive landscape.
  1. Highlight Your Personal Growth

Investing in your employees’ growth is a win-win. Explain how attending the conference will make you a more valuable asset to the team:

  • Sharpen Your Skills: Social Media Savvy offers talks and sessions led by industry experts. You’ll return with a fresh perspective and a toolbox full of new skills to elevate your social media game.
  • Stay Ahead of the Curve: The social media landscape is constantly evolving. Attending the conference ensures you’re up-to-date on the latest trends and best practices, keeping your company ahead of the competition.
  • Network with the Best: Imagine rubbing shoulders with social media gurus and fellow practitioners! This conference is a hot-spot for building connections that can lead to future collaborations and knowledge sharing.
  1. Maximise the Conference Value

Let’s be honest, a little extra effort goes a long way. Here are some ways to make your case even more persuasive:

  • Offer to Share Your Learnings: Show your boss you’re committed to maximising the conference’s value. Propose creating a post-conference presentation or report to share your takeaways with the entire team.
  • Focus on Cost-Effectiveness: Copper Square’s Social Media Savvy Conference is a local event, which means you save on travel and accommodation costs compared to national conferences. Highlight the affordability factor! 
  • Be Flexible: If your boss is still hesitant, offer to chip in for the ticket price or suggest attending only a portion of the conference if a full day isn’t feasible.

Bonus Tip: Enlist Your Allies!

Is there another colleague who might benefit from attending the conference? Team up and present a united front. The more people who attend, the stronger your case becomes.


Social Media Savvy on Tuesday 4 June isn’t just a conference; it’s an opportunity to invest in your company’s future and your professional development. By following these tips and showcasing your enthusiasm, you’ll be well on your way to convincing your boss that attending is a decision they won’t regret.

If you spot the Copper Square team, be sure to say hello – we’re always happy to chat about all things social media. To find out more about Social Media Savvy visit our website and check out the success of our past events. 

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