LinkedIn – How to make relevant connections

As a professional networking site, LinkedIn offers exceptional opportunities to connect with like-minded individuals, potential clients, and industry experts. However, amidst the sea of profiles, making relevant connections can sometimes feel like searching for a needle in a haystack. In this guide, Copper Square explores strategies to help you navigate LinkedIn’s vast network and create meaningful connections that drive your professional growth.


  1. Define Your Objectives

Before diving headfirst into LinkedIn connections, it’s crucial to define your objectives. What are you hoping to achieve through networking on LinkedIn? Whether it’s expanding your client base, seeking career opportunities, or staying updated with industry trends, clarifying your goals will guide your connection-building efforts.


  1. Optimise Your Profile

Your LinkedIn profile serves as your digital business card, making a strong first impression is key. Optimise your profile by including a professional photo, a compelling headline, and a detailed summary highlighting your expertise and achievements. Don’t forget to customise your LinkedIn URL to make it easily shareable and searchable.


  1. Identify Your Target Audience

Effective networking on LinkedIn begins with identifying your target audience. Who are the individuals or organisations you aspire to connect with? Utilise LinkedIn’s search filters to narrow down your search based on industry, location, job title, and more. By focusing on connecting with individuals relevant to your goals, you increase the likelihood of meaningful interactions.


  1. Personalise Your Connection Requests

Gone are the days of generic connection requests. Stand out from the crowd by personalising your connection requests with a brief message. Reference common interests, mutual connections, or recent achievements to demonstrate a genuine interest in establishing a meaningful connection. Personalisation not only increases the chances of your request being accepted but also lays the foundation for future engagement.


  1. Engage with Content

Engagement is the currency of social networking, and LinkedIn is no exception. Actively engage with relevant content by liking, commenting, and sharing posts within your network. Thoughtful engagement not only fosters relationships but also increases your visibility within your industry. Share valuable insights, ask thought-provoking questions, and participate in meaningful discussions to position yourself as a knowledgeable and engaged member of your professional community.


  1. Join LinkedIn Groups

LinkedIn groups offer a virtual space for professionals with shared interests to connect and discuss. Joining industry-specific or niche groups provides opportunities to connect with individuals who share your passion and expertise. Actively participate in group discussions, share valuable resources, and contribute insights to establish yourself as a valuable community member. Additionally, don’t hesitate to contact group members individually to further cultivate relationships.


  1. Attend Virtual Events and Webinars

Virtual events and webinars have become invaluable networking opportunities. Keep an eye out for relevant events within your industry and actively participate to expand your network. Take advantage of networking breaks to connect with fellow attendees, speakers, and organisers. Don’t forget to follow up with new connections post-event to nurture relationships beyond the virtual realm.


  1. Offer Value

Networking is a two-way street, and offering value to your connections is essential for building worthwhile relationships. Share your expertise through articles, presentations, or webinars to provide value to your network. Additionally, be proactive in offering assistance, making introductions, or sharing relevant resources with your connections. By demonstrating your willingness to contribute, you solidify your position as a trusted and valuable connection within your network.

  1. Maintain Relationships

Building a network is only the first step; maintaining relationships is equally important. Keep in touch with your connections through regular engagement, whether it’s congratulating them on achievements, endorsing their skills, or reaching out for coffee chats. Set aside time each week to nurture your relationships and keep your network active and engaged.


  1. Measure Your Progress

Finally, don’t forget to measure your progress and adjust your strategies accordingly. Keep track of your connection requests, engagement metrics, and the impact of your networking efforts on your professional goals. Reflect on what’s working well and areas for improvement to continually refine your approach to making relevant connections on LinkedIn.

In conclusion, mastering the art of making relevant connections on LinkedIn requires a strategic approach, genuine engagement, and a commitment to adding value to your network. By defining your objectives, optimising your profile, and actively engaging with your target audience, you can unlock the full potential of LinkedIn as a powerful tool for professional growth. 


Struggling to find the right connections on LinkedIn? Copper Square can help you polish your profile, and start forging connections that propel your career forward. Get in touch with a member of the team for more information.


Related blogs:


8 common social media questions


Top 3 reason to include video in your social media content


social media savvy
Stay Ahead on social media at this year's Social Media Savvy conference.

Get your Early Bird Ticket now!