In today’s digital age, social media has become an integral part of our lives, transforming the way we connect, share, and consume information. For businesses, social media presents a vast landscape of opportunities to engage with customers, build brand awareness, and drive growth. However, to truly harness the potential of social media, businesses must delve beyond mere presence and likes, and instead, dive into the realm of social media insights.
With the help of a statistics report conducted by Social Insider, Copper Square has pulled together all the significant social media stats of the year so far into one helpful blog to help you stay ahead of the competition in a rapidly evolving digital world.
Instagram Statistics
- The biggest age bracket of users – is 25 – 34 years
- Biggest Demographic – Females at 17.95 million
- Smallest age bracket – is 13 – 17 years
- Best Reach – Smaller accounts with 0 – 5K followers
- Best engagement – Reels
- Most comments – Reels
- Best reach rate by post type – Reels
TikTok Statistics
- The biggest age bracket of users – is 25 – 34 years
- Biggest Demographic – Female at 10.65 million
- Smallest age bracket – is 13 – 17 years
- Best watch rate – Smaller accounts with 0 – 5K followers
- Engagement rate by views rate via a number of hashtags – 0-6 hashtags
LinkedIn Statistics
- Average view rate by profile size – Accounts with 5K – 10K followers
- The average post engagement rate based on link insertion – Still images
- Average engagement rate by profile size – Accounts with 0 – 5K followers
- Median comments by profile size – accounts with a follower count of 50K – 100K
- Median likes by profile size – Highest with images with follower count between 50K – 100K
Facebook Statistics
- Average engagement rate per post by post type – Single Status posts
- Ad spend by ad placement – Facebook Stories
- Video format engagement by profile size – Portrait videos for profiles with a follower count between 0-5 K
- Average link clicks rate per post type – videos, accounts with a follower count between 0 – 5 K
- The average Facebook Page posts 1.68 times per day
Twitter Statistics
- Average engagement rate evolution – Posts perform best in April and December
- Best time to posts by Industry In Eastern Time
- Travel Industry – Morning 7 AM – 8AM
- Media Industry – 7 PM
- Magazines & Journals – Early Morning 3 AM-4 AM
- FMCG – Early morning 4 AM – 6 AM
- Fashion Industry – 1 PM – 2 PM
- Arts & Crafts – Evening 6 PM – 8 PM
Whether you’re a budding entrepreneur, a marketing professional, or a seasoned business owner, social media insights will equip you with the knowledge to navigate the social media landscape with confidence, unlocking a wealth of invaluable information about customers, content performance, and overall marketing effectiveness.
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