The most underrated social media sites

Right now, there are more than 130 social media channels out there. You need to make sure to always choose the channels that work best for you, but these four channels should definitely be incorporated into your marketing strategy!


Okay, so this one wasn’t a big surprise, but not enough businesses are on here! Many small businesses don’t know the potential of Instagram and still think it’s not a platform they should be on.

  • Monthly active users – 1 billion
  • Largest age group – 25-34 year olds
  • Gender split – 57% female, 43% male
  • Time spent per day – 29 mins
  • Usage – Provide value, build a community, generate leads, drive sales

This next one may be more of a surprise  … 


  • Monthly active users – 1738 million
  • Largest age group – 46-55 year olds
  • Gender split – 49% female, 51% male
  • 63% of users access the network monthly
  • Usage – Networking with business partners, potential clients and generating leads

Lots of businesses are  is forgetting about the next one … 

Google My Business

This one is a must have for every business – it  helps you to rank higher on Google search and also allows you to manage your Google presence and get social proof (reviews).

Did you forget about it? 

If you’re not sure how to create a Google My Business page here is a step-by-step guide to help you. 

A lot of people also think they don’t belong on the next one .…


  • Monthly active users – 400+ million
  • Largest age group – 30-49 year olds
  • Gender split – 78% female, 22% male
  • Time spent per day – 14.2 mins
  • Usage – Providing value, increase visibility, website traffic and Instagram followers

Pinterest has also recently added story pins as a new feature, and impressions are skyrocketing!

What social media sites are you using for your business? 

It is important to note that you don’t need to be everywhere! Choose the platform that is right for your business and post consistently there before you try to add another social media platform to manage. 

Need help deciding on which social media channels are right for you? Book a Power Hour with me – it is amazing what you can achieve in 60 minutes. 

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